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Positioned for success
The Positioning Audit
A diagnostic and advisory offering for when your content machine stops delivering. A full read on your assets, your competitors, the landscape and your team, paired with actionable advice on positioning that actually drives your goals.
This is for when the problem sits upstream and tweaking the copy on one page won’t fix it. You leave with a clear, defensible position and a practical plan for making it stick.
Content that gets results
Written to engage. Built to get results
Blogs, reports, opinion pieces, case studies — content built to drive engagement, grow sales or champion your cause.
Every piece starts from your positioning so it’s tied to driving your goals.
For when you have a specific output in mind and need it to really land with your audience.
Your experts ➤ your best marketing assets
Invisible expertise to market authority
Coaching that gets your leaders and teams building authority online.
One-to-one or team-based sessions to turn invisible expertise into external authority that drives engagement.
This is for when your people are your competitive edge and you want to make them your best marketing asset.
Editorial Board ➤ community engagement
Leverage your editors as journal brand ambassadors
In an AI-search world journals are looking for community connection. Editorial boards are perfectly placed here – expertise, authority and already embedded in the research community.
I help publishers get their editors representing journal brands and engaging in community spaces. We start by clarifying goals, find where your audience actually talks, and support editors with the content, systems and coaching to sustain it.
Scaling & Commercial
Commercial & start up advisory
I’ve worked across multiple start ups in the scholarly space – from growth roles at Publons and Ex Ordo to running GTM for pure.science and advising AuthentiSci. I’ve also been supporting vendors in this sector for more than a decade.
I’ve worked across sales, operations, customer success, marketing and more. If your scholarly business is looking for external support, get in touch.
Not ready yet? Grab the playbook — for vendors / for publishers