Go from unclear to unmissable
I help scholarly publishers and businesses work out what they should be known for and build the content to make it land.
Vague positioning. Invisible expertise.
Unclear positioning that makes your content forgettable. Brilliant teams your audience never sees.
That leads to visibility, authority and engagement handed to your competitors. In an AEO world authority signals and engagement are critical for keeping your audience close.
Lets work together
Positioned for success
The positioning audit – diagnostic & advisory offering for when your content machine stops delivering.
Content that gets results
Blogs, reports, opinion pieces and more. Written to be read and build engagement.
Your experts->marketing gold
One-to-one or team coaching that turns invisible expertise into authority that drives goals.
My work
I’ve worked with publicly-listed companies, non profits and ambitious start ups on content that moves the needle. You can get a flavour of my work from my authority-building playbooks. I’m also a guest author on the Scholarly Kitchen and run the popular scholarly comms newsletter Near Missives.